THE NORTHSHORE | Coastal Apparel

GOOD PEOPLE. gOOD PLACES. REALLY GOOD CLOTHES.

Premium, ridiculously comfortable retro coastal apparel inspired

by the places we love and the people who make them feel like home.

NEW WILDSIDE COLLECTION

Greenhead Hoodie - Northshore Mass
$88.00

That perfectly worn-in feel from the very first wear.

Meet your new favorite hoodie. Made with a vintage-inspired snow wash finish, this heavyweight hoodie has that perfectly broken-in look and incredibly soft feel you love. Designed with a relaxed, oversized fit, dropped shoulders, and extra room through the body, it's made for effortless comfort. The thick, cozy fabric makes it perfect for cooler days, beach nights, and everyday layering.

Each hoodie features a unique snow wash finish, giving it a slightly faded, lived-in appearance. No two are exactly alike!

The Northshore — Made for wherever life takes you.

Each item is made just for you - please allow 10-14 days for production and shipping

THE FIT

This hoodie is intentionally oversized.

  1. Oversized Fit: Roomy and relaxed throughout the body.
  2. Dropped Shoulders: Creates a casual, slouchy silhouette.
  3. Extra Room: Comfortable through the chest, waist, and arms without feeling restrictive.
  4. Heavyweight Feel: Thick, soft fabric that feels substantial and cozy.

Not sure what size to order?

  1. For the intended oversized look: Order your usual size.
  2. For a slightly more fitted look: Size down one size.
  3. For an extra baggy, oversized look: Size up one size.

This is not a traditional fitted sweatshirt. Even when sizing down, expect a relaxed silhouette.

FABRIC & FEEL

  1. Heavyweight, extra-thick fabric (10.5 oz) - 53% polyester, 42% cotton, 5% other fibers
  2. Soft, vintage-inspired snow wash finish. Cozy and substantial without being stiff
  3. Perfect for fall, winter, and chilly New England evenings

CARE INSTRUCTIONS

Machine wash cold on a gentle cycle. Tumble dry low. Do not bleach or dry clean. If ironing is needed, use low heat and avoid printed designs.

Hammerhead Hoodie
$88.00

Meet your new favorite hoodie. Made with a vintage-inspired snow wash finish, this heavyweight hoodie has that perfectly broken-in look and incredibly soft feel you love. Designed with a relaxed, oversized fit, dropped shoulders, and extra room through the body, it's made for effortless comfort. The thick, cozy fabric makes it perfect for cooler days, beach nights, and everyday layering.

Each hoodie features a unique snow wash finish, giving it a slightly faded, lived-in appearance. No two are exactly alike!

The Northshore — Made for wherever life takes you.

Each item is made just for you - please allow 10-14 days for production and shipping

THE FIT

This hoodie is intentionally oversized.

  1. Oversized Fit: Roomy and relaxed throughout the body.
  2. Dropped Shoulders: Creates a casual, slouchy silhouette.
  3. Extra Room: Comfortable through the chest, waist, and arms without feeling restrictive.
  4. Heavyweight Feel: Thick, soft fabric that feels substantial and cozy.

Not sure what size to order?

  1. For the intended oversized look: Order your usual size.
  2. For a slightly more fitted look: Size down one size.
  3. For an extra baggy, oversized look: Size up one size.

This is not a traditional fitted sweatshirt. Even when sizing down, expect a relaxed silhouette.

FABRIC & FEEL

  1. Heavyweight, extra-thick fabric (10.5 oz) - 53% polyester, 42% cotton, 5% other fibers
  2. Soft, vintage-inspired snow wash finish. Cozy and substantial without being stiff
  3. Perfect for fall, winter, and chilly New England evenings

CARE INSTRUCTIONS

Machine wash cold on a gentle cycle. Tumble dry low. Do not bleach or dry clean. If ironing is needed, use low heat and avoid printed designs.

Deer Crewneck
$66.00

THE WILD SIDE CRITTER CREWNECK

A Little Wild. A Lot of Northshore.

Meet your new favorite crewneck from The Wild Side Collection — inspired by the creatures, coastline, and untamed character that make the Northshore unlike anywhere else.

From the ocean to the marshes, the woods to the shoreline, every critter has a little story to tell. Pick the one that speaks to your wild side and wear it wherever life takes you.

Made with our ridiculously soft, heavyweight, vintage snow-washed fabric, this crewneck has that perfectly worn-in feel from the very first wear. It's oversized, effortlessly comfortable, and made for everything from early morning beach walks to cool New England nights.

The Northshore — Made for wherever life takes you.

Each item is made just for you — please allow 10–14 days for production and shipping.


THE DETAILS

  1. Vintage Snow-Washed Finish: A perfectly faded, lived-in look with unique variations that give every crewneck its own character.
  2. Oversized Unisex Fit: Relaxed, roomy, and ridiculously comfortable.
  3. Drop-Shoulder Design: That effortlessly cool, laid-back silhouette we can't get enough of.
  4. Classic Crew Neck: Timeless, easy to layer, and made for everyday wear.
  5. Thick & Cozy: Substantial, soft fabric that's perfect for beach nights, chilly mornings, and year-round New England living.
  6. Wild Side Critter Designs: Inspired by the wildlife, waters, and natural beauty of the Northshore.
  7. Make It Yours: Choose your favorite critter, color, and design style — with or without our signature The Northshore Massachusetts lettering.

A LITTLE SOMETHING EXTRA

Every critter in the Wild Side Collection celebrates a little piece of the place we call home.

Some are coastal. Some are woodland. Some are a little weird. And that's exactly why we love them.

Each crewneck goes through a special vintage washing process, creating natural variations in color and finish. No two are exactly alike — and that's part of the charm.

A little wild. A little local. Completely Northshore.

Octopus Hoodie - Northshore Mass
$88.00

That perfectly worn-in feel from the very first wear.

Meet your new favorite hoodie. Made with a vintage-inspired snow wash finish, this heavyweight hoodie has that perfectly broken-in look and incredibly soft feel you love. Designed with a relaxed, oversized fit, dropped shoulders, and extra room through the body, it's made for effortless comfort. The thick, cozy fabric makes it perfect for cooler days, beach nights, and everyday layering.

Each hoodie features a unique snow wash finish, giving it a slightly faded, lived-in appearance. No two are exactly alike!

The Northshore — Made for wherever life takes you.

Each item is made just for you - please allow 10-14 days for production and shipping

THE FIT

This hoodie is intentionally oversized.

  1. Oversized Fit: Roomy and relaxed throughout the body.
  2. Dropped Shoulders: Creates a casual, slouchy silhouette.
  3. Extra Room: Comfortable through the chest, waist, and arms without feeling restrictive.
  4. Heavyweight Feel: Thick, soft fabric that feels substantial and cozy.

Not sure what size to order?

  1. For the intended oversized look: Order your usual size.
  2. For a slightly more fitted look: Size down one size.
  3. For an extra baggy, oversized look: Size up one size.

This is not a traditional fitted sweatshirt. Even when sizing down, expect a relaxed silhouette.

FABRIC & FEEL

  1. Heavyweight, extra-thick fabric (10.5 oz) - 53% polyester, 42% cotton, 5% other fibers
  2. Soft, vintage-inspired snow wash finish. Cozy and substantial without being stiff
  3. Perfect for fall, winter, and chilly New England evenings

CARE INSTRUCTIONS

Machine wash cold on a gentle cycle. Tumble dry low. Do not bleach or dry clean. If ironing is needed, use low heat and avoid printed designs.

SHOP FAVORITES

Northshore Beanies - 3 Options
$33.00

THE NORTHSHORE ROUND WAVE LOGO — BLACK BEANIE

A little slouch. A lot of Northshore love.

Meet your new favorite throw-on-and-go beanie. Classic black, ridiculously comfortable, and finished with our signature embroidered Round Wave Logo, bringing a little coastal color to an everyday essential.

With its relaxed 12-inch silhouette, this beanie has that effortlessly laid-back look we love. Wear it loose, pull it down on chilly mornings, or throw it on after a beach day when your hair has officially given up.

From early morning coffee runs to sunset beach walks, this one's made to go everywhere.

THE DETAILS

  • 12-Inch Slouchy Fit: Relaxed, easygoing silhouette with a little extra length.

  • Classic Black: Goes with absolutely everything.

  • Signature Embroidered Logo: Features The Northshore's colorful Round Wave Logo.

  • Soft Knit Construction: Comfortable for everyday wear.

  • Versatile Styling: Wear it slouchy or adjust the fit to your liking.

  • Everyday Essential: Perfect for cool mornings, beach nights, and New England winters.

THE NORTHSHORE ROUND WAVE LOGO — BLACK CUFFED BEANIE

Classic comfort. Coastal roots. Zero effort required.

Some things never go out of style, and a good black beanie is one of them.

Our Black Fold-Over Beanie is the perfect everyday staple, featuring a classic cuffed silhouette and The Northshore's signature embroidered Round Wave Logo.

Simple, timeless, and just the right amount of retro coastal color. It's the kind of beanie you keep by the door, throw in your car, and somehow end up wearing everywhere.

Whether you're heading out on the water, walking the dog, grabbing coffee, or just trying to survive another New England winter, we've got your head covered.

Literally.

THE DETAILS

  • Classic Fold-Over Cuff: Traditional beanie style with a clean, structured look.

  • Timeless Black: Easy to wear with everything in your closet.

  • Signature Embroidered Logo: Our colorful Round Wave Logo adds a little vintage Northshore personality.

  • Soft Knit Construction: Comfortable and easy to wear.

  • Everyday Versatility: Perfect for outdoor adventures, casual days, and cooler weather.

  • Coastal-Inspired Style: A little hometown pride without trying too hard.

THE NORTHSHORE ROUND WAVE LOGO — DARK HEATHER GRAY SLOUCHY BEANIE

Perfectly laid-back. A little retro. All Northshore.

There's something about a great heather gray beanie. It's effortlessly cool, goes with just about everything, and somehow makes even the most thrown-together outfit look intentional.

Our Dark Heather Gray Slouchy Beanie brings together a relaxed 12-inch silhouette, a rich charcoal-inspired heather finish, and our signature embroidered Round Wave Logo.

It's comfortable, easygoing, and has just the right amount of that worn-in coastal vibe we love.

Perfect for breezy beach mornings, chilly days on the Northshore, or those mornings when dry shampoo just isn't cutting it.

We've all been there.

THE DETAILS

  • 12-Inch Slouchy Fit: Relaxed silhouette with extra length for effortless styling.

  • Dark Heather Gray: A rich, versatile charcoal-inspired color with subtle texture.

  • Signature Embroidered Logo: The Northshore's colorful Round Wave Logo adds the perfect vintage coastal touch.

  • Soft Knit Construction: Comfortable for everyday wear.

  • Relaxed Everyday Style: Perfect paired with your favorite Northshore hoodie or crewneck.

  • Made for New England Living: From crisp fall mornings to cool summer nights.

A LITTLE SOMETHING EXTRA

For the early risers, the beach wanderers, the sunset chasers, and everyone who knows there's no such thing as too many comfortable clothes.

This one's going to spend a lot more time on your head than in your closet.

Good people. Good places. Really good clothes.

Brought to you by the Nice People of the Northshore. ✌️

OG Northshore Hoodie (Heavyweight)
$88.00

The original. The classic. The one that started it all.

Meet the OG. The hoodie that started The Northshore obsession.

Our signature OG Hoodie is back in a thicker, heavier winter-weight fleece, bringing you all the ridiculously comfortable goodness you love with a little extra warmth for those cold New England days.

Made from premium 13.5 oz heavyweight fleece, this hoodie is thick, incredibly soft, and designed with a relaxed, baggy fit that's perfect for layering, lounging, and living in.

Featuring our signature retro Round Wave Logo on the chest and colorful Northshore lettering down the sleeve, it's a little vintage, a little coastal, and 100% Northshore.

Whether you're heading to the beach on a chilly morning, spending the day outside, or curling up somewhere warm, this is the hoodie you'll reach for again and again.

The Northshore — Made for wherever life takes you.

THE DETAILS

  • Premium Heavyweight Fleece: 13.5 oz fabric delivers substantial warmth, softness, and that perfectly cozy winter-weight feel.

  • Soft Cotton-Blend Construction: Made from 70% ring-spun cotton and 30% polyester fleece for comfort and durability.

  • Relaxed, Baggy Fit: Roomy, comfortable, and perfect for layering on colder days.

  • Double Fleece-Lined Hood: Extra warmth and softness when the temperatures drop.

  • Heavy-Duty Drawcord: 100% cotton shoestring-style drawcord with antique silver tips for a premium finishing touch.

  • Double-Ribbed Side Panels: Added stretch and flexibility for comfortable everyday movement.

  • Signature OG Graphics: Our colorful retro Round Wave Logo on the chest with bold Northshore lettering down the sleeve.

  • Made for Cold Weather: A substantial winter-weight hoodie built for chilly New England mornings, beach bonfires, and everything in between.

A LITTLE SOMETHING EXTRA

You know that one sweatshirt you always look for? The one you throw on the second you get home, bring everywhere just in case it gets chilly, and secretly hope is clean because nothing else feels quite as good?

This is that hoodie.

The OG is where our love for really good sweatshirts began. It's everything The Northshore is about: comfort, quality, hometown pride, and clothes that feel like your favorites from the very first wear.

A little heavier. A little cozier. A whole lot of Northshore love.

Good people. Good places. Really good clothes.

Brought to you by the Nice People of the Northshore. ✌️

NORTHSHORE Neon Green Long Sleeve T-Shirt
$50.00

Meet The Elyse—a bold neon green long sleeve tee inspired by one of the people who helps make The Northshore what it is.

Because The Northshore is built by ALL of you. Your feedback, inspiration, ideas, and creativity are always welcome and appreciated. Some of our favorite pieces come from conversations, suggestions, and the people who wear and love this brand.

Featuring our NORTH SHORE varsity design across the chest in electric neon green, The Elyse is bright, bold, and impossible to miss, Just like her. Made from 100% ring-spun cotton and garment-dyed for that perfectly lived-in Comfort Colors feel, it has the soft texture, substantial weight, and relaxed fit you'll reach for again and again.

Perfect for cool beach nights, early morning walks, or anytime you want to bring a little extra energy to your day.

Inspired by Elyse. Created for all of you. Made for the North Shore. 🌊💚

Because this brand has never just been about what we create—it's about the community that inspires it.

This is the piece you’ll throw on after every beach day—and the one you’ll keep reaching for long after summer ends.

Product Details: 100% ring-spun cotton, medium-weight 6.1 oz fabric, classic relaxed fit, garment-dyed for a lived-in look and feel, and finished with a sewn-in twill label.

Vintage Black & Neon Pink Northshore Mass Hoodie
$88.00

THE NORTH SHORE Vintage Black & Neon Pink Hoodie

Your everyday hoodie, with a little extra attitude.

Bold neon pink THE NORTH SHORE lettering across the back and coordinating sleeve graphics make a statement against the faded black fabric. It’s an easy favorite for cool coastal mornings, weekends around town, and bringing a little Northshore with you wherever you go.

Made from substantial 10 oz cotton-blend fleece, this hoodie combines cozy warmth with an oversized, boxy silhouette. Dropped shoulders keep the fit relaxed, while the double-layer hood and drawcord-free design give it a clean, understated finish.

Details

  • Vintage black with stacked neon pink back lettering and coordinating sleeve graphics

  • 10 oz / 330 gsm fleece

  • 70% cotton / 30% polyester

  • Ring-spun cotton with a 100% cotton face

  • Oversized, boxy fit with dropped shoulders

  • Double-layer hood with no drawcord

  • Understated blindstitched seams

Fit: Designed with an oversized silhouette. Check the size chart for your preferred fit before ordering.

the northshore

Locally inspired. Ridiculously comfortable. Made for the locals. Loved by everyone.

The Northshore was born from a simple love for the place we call home, the people who make it special, and the kind of clothes you put on once and never want to take off.

Inspired by the salty air, sandy feet, small towns, local traditions, and unmistakable character of coastal New England, we create comfortable, high-quality apparel with a little nostalgia and a whole lot of personality. Founded in 2024, The Northshore is a small business built on big love for our community. From celebrating our hometowns to the wildlife, beaches, and little things that make this stretch of coastline so special, every collection tells a piece of our story.

And the best part? You're part of it. Your ideas, feedback, stories, and support have helped shape The Northshore into what it is today. What started as a little idea has become a labor of love, fueled by creativity, community, and a genuine appreciation for the place we get to call home.

We're all about the details. The perfect oversized fit. That ridiculously soft sweatshirt. The washed-in, lived-in feel of an old favorite. Pieces that look good, feel even better, and quickly become the ones you reach for every single day.

xoxo Jilly

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